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Insights & growth

Console → Insights → Statistics is the circle’s dashboard; the pulse on the Today page gives you the short-term trends that matter most.

Time ranges of 7 / 30 / 90 days, across five dimensions:

  • Members — growth, churn and retention.
  • Activity — DAU, WAU, MAU.
  • Content — posts, articles, stories, comments and message volume.
  • Revenue — order income, red packet and tip flows (paid circles).
  • Invites & growth — invite conversion.
The console Statistics dashboard
  1. Pick a range: 7, 30 or 90 days.
  2. Download every block as CSV in one click.
  3. Overview tiles, each with its trend over the range.

The overview tiles cover total members, retention, average DAU, total revenue, average order value, red packet volume and invite conversion; there are also leaderboards for member activity / contribution / spending and a cohort retention table. Each block downloads as CSV on its own, or export everything in one click.

The Today page shows members, DAU, new joins and revenue for the last 14 days, compared against the previous 7 days to give you the trend. When new joins reach 5 within 24 hours, a “Join spike” probe fires — go see which channel drove the growth.

  • Invite promotion (Members → Invite promotion) — customize the invite copy (up to 500 characters) and the app card title (up to 36) and description (up to 1,024), so every share carries your selling points.
  • Invite bonus — set the inviter bonus rate in Membership & pricing; to route “Rewards invitees” red packets to members brought in by chosen inviters, use Mixin Rewards below (the rebate is settled by Mixin out of the invitee’s trading, separate from the platform’s invite bonus).
  • Get discovered — Settings → Visibility: make the circle public and turn on preview browsing, and new visitors can browse your public content from the Explore page.
  • Campaign acquisition — the Newcomers audience on Luck campaigns is built exactly for converting new members.

Members → Mixin Rewards, which requires Mixin Rewards to be configured on the platform; without it the entry never appears in the Members menu. Mixin Rewards is Mixin’s invitation-rebate program: once a member binds someone’s invite code there, that inviter earns a rebate on the member’s Mixin trading. This page decides whose invite codes count in your circle — the members you pick act as its inviters, and anyone they invited via Mixin Rewards (their invitees) earns two privileges.

Claiming “Rewards invitees” red packets

Section titled “Claiming “Rewards invitees” red packets”

Only invitees can claim a “Rewards invitees” red packet from luck campaigns:

  • Invitees of any designated inviter can claim, and the packet creator’s own invitees are always eligible.
  • Empty is the default — only the creator’s invitees can claim.
  • The list freezes when a packet is published — the designated inviter list as of the moment the packet is funded is snapshotted into it, so later edits only affect packets published afterwards; a packet published with an empty list stays creator-only even after you add inviters.

Posts, strategies, and articles can be published with visibility set to “Unlock with inviter code” (Visibility: Public / Unlock with inviter code in the editor). Once gated:

  • The full text is visible only to invitees of the designated inviters; the circle’s admins and lecturers always see it.
  • With an empty list, gated content is staff-only — designate inviters before using gated posts to recruit.
  • On the locked cover the member taps “Bind an inviter code” to bind an inviter’s code on Mixin Rewards, then returns and taps “Already bound? Re-check” to unlock.
  • The bind-code link on the same page decides where “Bind an inviter code” leads: the official Mixin Rewards guide by default, overridable with an https:// address or an in-site path.
  • Search by name, Mixin ID, or Mixin UUID to add; blocked and follower roles cannot be added.
  • A member who left the circle is marked “No longer a circle member”; eligibility still follows the inviter UUID recorded by Mixin Rewards.