Insights & growth
Console → Insights → Statistics is the circle’s dashboard; the pulse on the Today page gives you the short-term trends that matter most.
Statistics
Section titled “Statistics”Time ranges of 7 / 30 / 90 days, across five dimensions:
- Members — growth, churn and retention.
- Activity — DAU, WAU, MAU.
- Content — posts, articles, stories, comments and message volume.
- Revenue — order income, red packet and tip flows (paid circles).
- Invites & growth — invite conversion.
The overview tiles cover total members, retention, average DAU, total revenue, average order value, red packet volume and invite conversion; there are also leaderboards for member activity / contribution / spending and a cohort retention table. Each block downloads as CSV on its own, or export everything in one click.
Today pulse & join spikes
Section titled “Today pulse & join spikes”The Today page shows members, DAU, new joins and revenue for the last 14 days, compared against the previous 7 days to give you the trend. When new joins reach 5 within 24 hours, a “Join spike” probe fires — go see which channel drove the growth.
The growth toolbox
Section titled “The growth toolbox”- Invite promotion (Members → Invite promotion) — customize the invite copy (up to 500 characters) and the app card title (up to 36) and description (up to 1,024), so every share carries your selling points.
- Invite bonus — set the inviter bonus rate in Membership & pricing; pair it with the inviter whitelist (Members → inviter whitelist, requires Mixin Rewards) to route newcomer red packets precisely to new members brought in by chosen inviters.
- Get discovered — Settings → Visibility: make the circle public and turn on preview browsing, and new visitors can browse your public content from the Explore page.
- Campaign acquisition — the Newcomers audience on Luck campaigns is built exactly for converting new members.